How Digital Transformation enables Unified Commerce to achieve Sales Goals

Dean has more than 30 years experience in sales and marketing, including several senior-level positions in marketing and technology leadership, in both public and private equity organizations. Using market research, Dean has a deep understanding of distributor customer needs. 

He has rich ecommerce experience, driving distribution customer engagement, leading to millions of dollars in additional revenue and gross profit. Strategies employed include: marketing automation, Salesforce.com CRM, Content Management Systems, ratings & reviews, ask & answer, SEO, and SEM, among others. Additionally, Dean has selected and employed distributor ecommerce solutions driving significant shift to online sales, improving profitability, and customer satisfaction. He is certified in Google AdWords. 

Using market research, Dean has a deep understanding of distributor customer needs. He led early mobile-optimized distributor website and app development, resulting in a shift from 18% to 30% of website visitors using mobile devices in less than two years. He was also responsible for leading development of an innovative quick-order application for Apple iOS and Android devices that resulted in new large customer acquisitions and a lower cost to serve for repeat orders. 

Dean earned his MBA, with an emphasis in eBusiness, from University of Phoenix while working full time. His undergraduate degree is a Bachelor of Science from Iowa State University. 

Tim Yates has over 20 years of business experience with the last 15 focused on SAP systems architecture and program delivery.  He has a broad range of experience with a pragmatic, get the job done approach to engagements.  Tim specializes in development of SAP technical strategies and services for clients having successfully led multiple programs and projects.  His extensive SAP technical and functional background has enabled him to thrive in environments of all sizes and complexities. 

Magnus Meier is the Global Head of the Wholesale Distribution Industry Business Unit at SAP. Representing the industry inside and outside of SAP, he works to provide industry thought leadership, portfolio direction and the global go to market strategy. Magnus started with SAP in 1998 and acquired extensive cross industry, solution, services and support knowledge throughout his career. He has held a variety of positions internationally, from consultant in Germany, to Manager of Industry Business Development teams in Japan and the U.S.. Magnus has a Master’s degree in economics from the Gerhard Mercator University in Duisburg with a special focus on East-Asia.