One of the important benefits of unified commerce omnichannel solutions is a single point-of-truth.  A single point-of-truth with real-time visibility into product information, pricing, customer relationships, and sales order histories, eliminates gaps between siloed systems within a company. When all your data is in one place and accessible from any channel, your company has an accurate view of your order management and point-of-sale processes.

With real-time data, customer service reps and customers always have up-to-date pricing and availability across all channels whether they submit an order online, use the call center, or visit their local store. Accurate inventory levels also reduce stockouts, increase inventory turns and give the ability for cross-plant sourcing. An omnichannel approach gives your sales representative the tools to succeed.

For instance, when ordering online or in person via POS (point-of-sale) terminals, integration between different channels makes it easier for staff members to handle orders quickly while ensuring accuracy in data entry across all platforms. This visibility allows for better decision-making based on real-time insights and can help identify opportunities or problems quickly.

With a unified commerce platform in place, businesses can gain valuable insights into customer behavior that weren’t previously available with traditional systems or disparate solutions. Customer dashboards show trends across an individual’s purchase history, anticipate future needs, and adjust sales strategy accordingly for greater success. Industries are ever-changing, and so are the needs of customers. With aggregated information, greater visibility, and a single point of truth, a unified commerce or omnichannel strategy provides the best customer experience possible while streamlining existing sales processes.

For more about Unified Commerce and a single point of truth for data, consider DataXstream’s OMS+